BEFORE → AFTER
How I Apply Slide:ology to Transform Content
Method Overview
How I Transform Raw Content Into High-Impact Communication
I don’t just design slides — I architect how information lands, persuades, and moves an audience.
My approach blends the clarity frameworks of McKinsey, the decision-focus of BNP Paribas, and the storytelling discipline of Duarte’s Slide:ology.
One idea per slide — because clarity is the strongest persuasion tool.
Cut the noise — if removing it doesn’t change the meaning, it’s gone.
Insight first — every visual must lead the audience toward the real point.
Contrast + hierarchy — to guide the eye to what matters instantly.
Clean whitespace — because space isn’t empty, it directs attention.
Aha moments — every slide must shift understanding, not just display information.
What I Apply Every Time
“If it doesn’t move the story or sharpen the idea, it doesn’t stay.”
This is the same approach used inside the world’s top-tier decks — not aesthetics, but decision-making design.
Slides that
Speak faster
Feel smarter
And make the audience believe the message before they realize it
The Principle Everything Comes Back To
The Outcome
That’s Slide:ology at a strategic level — and that’s the foundation behind every before/after transformation in my work.
